UX Archives - Aysha Samrin

Designing The UX Of A Remote Training Solution

May 28, 2020June 28, 2020 Aysha SamrinDigital Design, Projects, UI/UX

Context: Taxy is an Indian fictional ride-hailing company that offers peer-to-peer ride-sharing (like Uber). Taxy would like to improve their customers’ experience by educating and training their drivers on providing exceptional customer service. The Problem As the company offers peer […]

User Research: Worth The Time And Effort?

May 29, 2018 Aysha SamrinUI/UX

“It’s only natural to assume that everyone uses the Web the same way we do, and—like everyone else—we tend to think that our own behavior is much more orderly and sensible than it really is.” – Steve Krug, Don’t Make […]