Children’s picture book illustration is what drew me into the creative field and has been an important influence in my work. As I write this, a quote by American illustrator Chris Raschka comes to mind, “I always try to treat the book itself as the artwork. I don’t want you to stop while you’re reading one of my books and say, ‘Oh! What a gorgeous illustration!’ I want you to stop at the end of the book and say, ‘This is a good book.’”
Branding & Packaging Design
What exactly is a brand? The short answer is: everything. A powerful brand identity is invaluable in mapping the mental image of your business in the consumers’ mind. Branding is more than just a memorable logo and is the foundation of a business’ marketing strategy. My approach to branding covers the creative side as well as digital marketing strategies to foster a set of ideas and emotions in the minds of existing and potential customers.