Aysha Samrin is a Lead Product Designer at Perch.

I design user experiences because I love great stories. Good design, like good storytelling, brings ideas to life. The users are the characters and the problem that they’re trying to overcome is the plot. 

Before I started designing user experiences for digital products, I illustrated children’s books, built brands and was largely involved with strategizing and bringing marketing campaigns to life. As someone who understands both marketing and product design, I add value to teams by bridging the disconnect that often exists between marketing and the user experience. 

In addition to designing e-commerce experiences, I am passionate about designing immersive experiences for EdTech and B2B SaaS products focused on solving problems for SMEs. 

Since my time at university, I’ve taken on roles that involved working with and mentoring young people. I appreciate being a part of others’ evolving stories, helping them push through and thrive. I currently teach part-time at Vancouver Institute of Media Arts, a post-secondary school that offers one-year diploma programs and degree pathways in visual, media and performing arts.  

I’m based in Calgary, Canada. I grew up in Abu Dhabi, UAE and had a short stint in India when I was 18, before moving to the UK, where I studied and worked for over half a decade. I love the ocean and scuba diving, and care deeply about marine life conservation and ocean sustainability. 

Thanks for stopping by.