Hello. I'm Aysha.

UX + Product Designer

I’m a senior UX and product designer with over 7 years of experience creating user-centric web and mobile experiences in various industries, including public sector, e-commerce, prop-tech and SaaS. 

I believe in the power of design to drive meaningful change and am dedicated to educating and empowering peers, colleagues and stakeholders to understand and harness the potential of design.

Design Thinking | User Flows | Interaction Design | Prop-tech

Redesigning the client profile section

Streamlining the process for mortgage applications and future engagement opportunities.

User Research | Experience Design | Wireframing & Mockups | Mobile App | AI Concept | E-commerce

Finding jeans that fit

Helping customers select the style of jeans that they’re looking for in the right size.

Design System | Processes | UI Components | Design Leadership

Building a design system at a prop tech startup

Establishing a shared foundation for process, design language, guidelines and UI pattern libraries.

User Research | Experience Design | Information Architecture |  Responsive UI Design | E-commerce

Reviving sales during a global pandemic

Helping a 20 year old fine jewellery brand serve its customers during the COVID-19 lockdowns in 2020.

User Research | Experience Design | Design Systems | UI Design | Wireframing & Prototyping | Usability Testing | SaaS | Fintech

Stopping unwanted subscription fees

Helping small businesses keep track of and manage monthly subscriptions.