Hello. I'm Aysha.
UX + Product Designer
I’m a senior UX and product designer with over 7 years of experience creating user-centric web and mobile experiences in various industries, including public sector, e-commerce, prop-tech and SaaS.
I believe in the power of design to drive meaningful change and am dedicated to educating and empowering peers, colleagues and stakeholders to understand and harness the potential of design.
Design Thinking | User Flows | Interaction Design | Prop-tech
Redesigning the client profile section
Streamlining the process for mortgage applications and future engagement opportunities.
User Research | Experience Design | Wireframing & Mockups | Mobile App | AI Concept | E-commerce
Finding jeans that fit
Helping customers select the style of jeans that they’re looking for in the right size.
Design System | Processes | UI Components | Design Leadership
Building a design system at a prop tech startup
Establishing a shared foundation for process, design language, guidelines and UI pattern libraries.
User Research | Experience Design | Information Architecture | Responsive UI Design | E-commerce
Reviving sales during a global pandemic
Helping a 20 year old fine jewellery brand serve its customers during the COVID-19 lockdowns in 2020.
User Research | Experience Design | Design Systems | UI Design | Wireframing & Prototyping | Usability Testing | SaaS | Fintech
Stopping unwanted subscription fees
Helping small businesses keep track of and manage monthly subscriptions.