Hello. I'm Aysha.

UX + Product Designer

I’m a user researcher & product designer with a multidisciplinary visual arts background and 5 years working in e-commerce, proptech & SaaS. I’m passionate about educating peers, colleagues and stakeholders about the value of design thinking and design. 

Design System | UI Components | Design Leadership

Building a design system at a prop tech startup

Setting up design foundations at an early stage startup.

User Research | Experience Design | Wireframing & Mockups | Mobile App | AI Concept | E-commerce

Finding jeans that fit

Helping customers select the style of jeans that they’re looking for in the right size.

User Research | Experience Design | Information Architecture |  Responsive UI Design | E-commerce

Reviving sales during a global pandemic

Helping a 20 year old fine jewellery brand serve its customers during the COVID-19 lockdowns in 2020.

User Research | User Journey Mapping | Interaction Design | Responsive UI Design | B2B SaaS

Converting visitors into leads

Helping a SaaS start-up grow it’s customer base and meet business goals.

User Research | Experience Design | Design Systems | UI Design | Wireframing & Prototyping | Usability Testing | SaaS | Fintech

Stopping unwanted subscription fees

Helping small businesses keep track of and manage monthly subscriptions.