Hello. I'm Aysha.
UX + Product Designer
I’m a user researcher & product designer with a multidisciplinary visual arts background and 5 years working in e-commerce, proptech & SaaS. I’m passionate about educating peers, colleagues and stakeholders about the value of design thinking and design.
Design System | UI Components | Design Leadership
Building a design system at a prop tech startup
Setting up design foundations at an early stage startup.
User Research | Experience Design | Wireframing & Mockups | Mobile App | AI Concept | E-commerce
Finding jeans that fit
Helping customers select the style of jeans that they’re looking for in the right size.
User Research | Experience Design | Information Architecture | Responsive UI Design | E-commerce
Reviving sales during a global pandemic
Helping a 20 year old fine jewellery brand serve its customers during the COVID-19 lockdowns in 2020.
User Research | User Journey Mapping | Interaction Design | Responsive UI Design | B2B SaaS
Converting visitors into leads
Helping a SaaS start-up grow it’s customer base and meet business goals.
User Research | Experience Design | Design Systems | UI Design | Wireframing & Prototyping | Usability Testing | SaaS | Fintech
Stopping unwanted subscription fees
Helping small businesses keep track of and manage monthly subscriptions.