Hello. I'm Aysha.
UX + Product Designer
I’m a senior UX and product designer with over 7 years of experience creating user-centric web and mobile experiences in various industries, including lottery and gaming, e-commerce, automobiles, non-profit, prop-tech and SaaS.
I believe in the power of design to drive meaningful change and am dedicated to educating and empowering peers, colleagues and stakeholders to understand and harness its potential.
Design Thinking | User Flows | Interaction Design | Prop-tech
Redesigning the client profile section
Streamlining the process for mortgage applications and future engagement opportunities.
User Research | Experience Design | Wireframing & Mockups | Mobile App | AI Concept | E-commerce
Finding jeans that fit
Helping customers select the style of jeans that they’re looking for in the right size.
Design System | Processes | UI Components | Design Leadership
Building a design system at a prop tech startup
Establishing a shared foundation for process, design language, guidelines and UI pattern libraries.
User Research | Experience Design | Information Architecture | Responsive UI Design | E-commerce
Reviving sales during a global pandemic
Helping a 20 year old fine jewellery brand serve its customers during the COVID-19 lockdowns in 2020.
User Research | Experience Design | Design Systems | UI Design | Wireframing & Prototyping | Usability Testing | SaaS | Fintech
Stopping unwanted subscription fees
Helping small businesses keep track of and manage monthly subscriptions.