Hello. I'm Aysha.

Director of Experience Design & Product Marketing, Yadhoom Digital

In this site, I share my journey as a design leader, focused on creating impactful, user-centered experiences that drive business growth. With a passion for strategy and design thinking, I work at the intersection of user experience, product design, and product marketing. I thrive on building empowered teams and delivering solutions that solve complex problems and create lasting value in a rapidly evolving digital landscape.

FEATURED

Optimizing Upsell and Cross-Sell Conversions at McAfee

What I Bring to the Table (In the Words of Others)

Throughout my career, I’ve had the privilege of collaborating with talented individuals across various roles and industries. I am grateful for their feedback, which reflects my leadership style, approach to design, and commitment to driving both team success and impactful user experiences.

Aysha, words cannot fully capture the level of admiration I have for your dedication, professionalism, and grace. You are truly a gem at McAfee, and it has been an absolute honor working with you this past year in the USXS team. Your unwavering commitment, consistently giving 120% to design and user flow, speaks volumes about your work ethic. Your accountability and creativity will undoubtedly take you far, and we are incredibly fortunate to have you on our team. Thank you for going above and beyond every single day!

Shabnam Sharif

Sr. Technical Product Manager, McAfee

Incredible job with the workshop. I think it was an awesome intro to service design and a great team bonding exercise as well.

Tom Endo

Associate Creative Manager, Performance Marketing, McAfee

I had the pleasure of working with Aysha at Keela and she was the perfect teammate. She's an excellent designer and a delight to work with. By communicating effectively, she does a great job of ensuring her work meets its intended goals. More so, whenever the need arose, she always stepped up to help the team in any way possible.

Tobi Nifesi

Content Designer, Keela

Some professionals know their business, some are reliable and some are a pleasure to work with. Aysha is all of the above. She is extraordinarily cooperative and a sheer joy to work with. I cannot imagine going to anyone else for my design needs.

Ashok Panikkar

Director, Villlage Idiot

With gratitude for your hard work and agility to deliver on multiple projects including Checkout Lite vision prototype, Limit the Debit, and Add-On. Thank you for your partnership to help us transition into a design-led approach and your ability to delivery in short cycles with high quality.

Dawn Sheirzad

Group Product Manager, Ecommerce, McAfee

Thank you for your insightful article on the importance and distinction between UX and CX, especially as we continue to evolve our software products. Your expertise in these areas is not only timely but crucial as we undertake the exciting journey of re-envisioning our offerings. Your ability to articulate these concepts clearly helps us all appreciate the subtleties involved in creating experiences that truly resonate with our users and customers.

Bhavnesh Jaraim

CIO, Vice President of Technology, Boardwalk Rental Communities

Aysha, thank you so much for putting the UX workshop together! The team enjoyed it so much and you've helped to move the needle towards creating better customer experience with McAfee!

Eliska Rimmer-White

Director, Customer Lifecycle, McAfee

It is an absolute delight to work with Aysha. She is the complete package: creative, talented, resourceful, and energetic! We collaborated on multiple projects, all in record time, and she made them seem effortless.

Mathari Ramaswamy

Product Manager, Customer Aquisition & Retention, Mango Sense