Truly Scrummy Organic Baby Food Packaging Design

Entry for the Truly Scrummy Organic Baby Food Packaging Design Contest 2015

My translation of design brief for Truly Scrummy Baby Food Packaging contest involved the creation of an iconic design that would give a sense of nostalgia. The core idea was to present Truly Scrummy as a healthy, nutritious brand that encourages creativity and imagination.

Two key words were selected to inspire the design: ‘childlike imagination’ and ‘play’.

The reverse allows for the inclusion of Nutrition Information, Ingredients, barcode, Direction for use, Best Before Date and a short paragraph about the product.

Mood Board

Colour Palette

Final Design

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